Microsoft 365 Copilot/Copilot studio vs. — Differences and similarities

AI & Automation
Microsoft 365 Copilot/Copilot studio vs. — Differences and similarities
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Within just a year of GenAI technology catching wind, there are numerous products and solutions available in the market today. But not all products are built equal – and there is no one size fits all. So, if you are a company looking to implement GenAI within your enterprise to ‘smartify’ and automate processes, you would want to go for a mature solution that promises ROI for your use cases.

Currently, your choice would revolve around Microsoft Copilot and proprietary solutions like But how do you decide which is the best for your use case? Are these two platforms similar? What are their capabilities? You will find definitive answers to these questions below. This FAQs article will help you select the best GenAI solution/product for your enterprise and make the most with it.

Getting started: What does Microsoft 365 Copilot, Co-pilot studio and do?

Microsoft 365 Copilot is an AI assistant that supports individuals at work. It is integrated with Microsoft 365 apps: Word, Excel, PowerPoint, Outlook, and Teams. It is generally available for enterprise customers for $30 per user per month.

Microsoft Co-pilot studio is a GenAI-enabled automation platform that may be leveraged to create multiple interconnected co-pilots. is a Generative AI-powered employee support and engagement product. Built as an Enterprise Service Desk (IT, HR, Finance, Facilities, and more) with AI, Automation, and Live Chat, is accessible to employees through MS Teams/web/mobile/email channels – and is focused on creating efficiency and superlative experience for employees. 

The details provided below are based on our current understanding of Co-pilot (please look at the date of this document).

1. Purpose

Microsoft 365 Copilot supports individuals rather than enterprises. Its focus is on individual productivity especially in context of Microsoft office products. Based on its pricing, this seems to be targeting high value/expensive office staff (senior execs, traders, Sales leaders etc.) that use Microsoft office extensively.

Microsoft Co-pilot studio is a platform built to help engineers create varied Co-pilot experiences. was built as a ready-to-deploy Enterprise/IT/HR/Multi-Department employee support and service desk built. Its focus is very clear.

Although they are similar, comparing these tools is like comparing apples and oranges.

2. Product vs platform

“A platform is not a product, but rather a set of capabilities that enable the creation of products. In other words, you can build products on top of a platform, but a platform itself is not a product.”

(Architecture and Governance magazine)

In other words, a platform needs a lot of work to convert it into a product. This typically means time, focus, budget, expertise and patience. A product is what an enterprise can eventually deploy – not a platform.

  • Microsoft 365 Copilot is a product. 
  • Microsoft Co-pilot studio is a platform. 
  • is a product.

It is important to discuss here what will it take to create an Employee focused product out of a co-pilot. In terms of expertise, you will have to accumulate following expertise:

  1.  Prompt writing expert: Complex implementations need sophisticated prompts. Employee service desk implementations are very sophisticated to meet the expectations of the customers. Therefore, you would need a senior expert in this space.
  2. GenAI expert: With a fast-evolving GenAI LLMs (Large Language model) and LAMs (Large action models) landscape and architecture, you will need one or more GenAI experts.
  3. Chatbot UI/UX expert: To design an optimal experience from the users' perspective, you will have to hire a Chatbot UI/UX expert.
  4. Co-pilot and automated power expert: Co-pilot is a new platform, and you will have to develop expertise or hire/retain engineers to continue to build and maintain the solution. Since Co-pilot uses Power automate infrastructure extensively, you will have to hire people that understand that as well.
  5. Integration and cloud expert: Co-pilot will need to talk to different systems for an effective automation strategy execution. 

3. Choice of LLM 

Microsoft products are limited to LLMs that are available in their ecosystem – which is OpenAI. offers a choice of LLMs from OpenAI, Google, IBM, Meta and Anthropic. In this fast-evolving world, innovation is spread out – and our model allows you to get the best solution possible. We also implement a primary and a secondary LLM (often from different companies) to ensure operational resilience.

4. Troubleshooting, Triaging and employee support context comes ready with specialized and proprietary triaging and troubleshooting algorithms that allows it to handle all employees facing technology and other issues in a way that mimics the human thought process. Our product understands varied IT and HR scenarios innately – along with the intelligence on how to react to it.

Co-pilot does not have this kind of specialization. 

5. Source of Data Ingestion 

Microsoft 365 Copilot provides generative AI and data ingestion within Microsoft 365 apps and not beyond that. Co-pilot studio offers data ingestion from a few other sources – but nothing as extensive as can provide generative AI answers by ingesting Microsoft sources and beyond, including syncing with knowledge articles in your service desk (e.g., ServiceNow, JIRA and many more) or knowledge hub (e.g., Confluence, SharePoint), or source documents in a shared drive, or intranet or internet pages. Furthermore, allows you to prioritize the data sources, decide thresholds and use standard out-of-the-box data. also realizes that there are scenarios where a generated response is not needed – and allows you to give a scripted response – word for word how you composed it. 

6. Analytics and Reporting

While both and Co-pilots cover the basic expect analytics – use its Aura Insights module to create reports which fall into predictive analytics. can suggest to you “Next Best Action” to take in your service desk. This functionality does not exist in Co-pilot.

7. Ability to Take Action

Microsoft 365 Copilot can provide responses and summaries, but it’s limited in its ability to take action or perform automation, especially in the context of the service desk. Co-pilot studio can be configured to take actions – by using power automate platform. goes beyond answering questions, providing summaries, and citing sources.’s bot can take actions and provide access to your employees, troubleshooting issues on the fly, and kick off process automation. can do all this and especially in the employee support and service desk context. already has out-of-box integrations of numerous HR systems (e.g., WorkDay, ADP, UKG), Learning Systems, Enterprise apps and more. can drive action across different platforms via our low code/no code Studio and workflow orchestration platform.

8. Technicians/Support Agent Experience 

Microsoft 365 Copilot is designed to support individuals, not in the context of service desk individuals like technicians or Service desk experts. has capabilities beyond self-service for employees. can empower technicians by summarizing tickets, making suggestions for resolution response, asking smart questions relevant to the requester’s issues to gather more information for the technician. There are also Notes Auto complete and First Response Email capabilities within the product.

9. Teams Experience provides a ready-made Employee Support experience in Teams. Through, employees get a personalized bot that provides support throughout their journey as an employee – from Day 1, Day 90, for any incidence reporting and beyond. To access generative AI, employees don’t need to go to PPT or Outlook or other Microsoft Apps. They can use Teams to access the power of generative AI in the context of employee support. Pl have a look at Co-pilot and’s Teams experience to understand the difference in quality.

10. Pricing

Microsoft 365 Copilot charges $30 per user per month. Co-pilot studio starts at USD 200 but has limitations on the number of conversations, users and actions. pricing is a fraction of Microsoft 365 Copilot, at $3 per user per month for the IT Service Desk. provides more than just generative AI. It provides ITSM/HR/Multi-department Help Desk, Automation, Live Chat, and more and is specific to employee support and engagement for your organization. All features are included, plus there is no need to hire all the experts. You start to get the benefit from day one, creating amazing ROI.

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